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--- refnotes:bib [2023/05/30 15:16] – team4
+++ refnotes:bib [2023/05/30 15:37] (current) – team4
@@ Line 607: / Line 607: @@
   year={2012},
   publisher={Cengage Learning}
+}
+@article{marketingethics,
+    title = "Ethics in Sales and Marketing: Key Advantages",
+    journal = "Marketing Mastermind",
+    volume = "17",
+    pages = "53-58",
+    year = "2020",
+    url = "https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3764324",
+    author = "Pankaj M. Madhani",
+    keywords = "Sales, Marketing, Ethics, Unethical practices, Customer satisfaction, Competitive advantage",
+    abstract = "Sales and marketing ethics systematically examines marketing variables related to 4Ps of marketing (or marketing mix) - issues such as unsafe products, deceptive pricing, discrimination in distribution and deceptive advertising. Unethical sales and marketing activity causes various problems for organizations such as lack of customer trust, spoiled customer relationships, declined customer retention, and reduced sales. Organizations that maintain relationships with customers on the premises of trust, ethics, and integrity will have a competitive advantage over those that do not. Ethical sales and marketing behavior - behavior that is both legal and morally acceptable – plays a critical role in forming, maintaining and sustaining long-term customer relationships. Ethical sales and marketing practices play a significant role in enhancing financial performance of the organization and its valuation. Sales and marketing ethics strengthen long-term viability of the organizations and build competitive advantages.
+}
+@incollection{barry2015engineering,
+  title={Engineering ethics},
+  author={Barry, Brock E and Herkert, Joseph R},
+  booktitle={Cambridge handbook of engineering education research},
+  pages={673--692},
+  year={2015},
+  publisher={Cambridge University Press}
 }
 </code>